PUCCINI

PUCCINI

Puccini is one of Poland’s leading brands in travel luggage, handbags, and leather accessories. For years, the company has been combining elegance with top-quality craftsmanship, creating timeless and functional products. By staying close to fashion trends while drawing on decades of expertise, Puccini consistently delivers collections that appeal to customers with many different tastes. Refined design, attention to detail, and sophisticated style have made Puccini’s products a favorite among millions of customers who shop them online as well as in retail stores.

Our Mission

The campaigns we developed for Puccini had one clear purpose: to sell online.

We focused primarily on women aged 24–50 and audiences with a passion for travel. To reach them, we tapped into both established and emerging platforms, not only Google and Facebook, but also Pinterest Ads and TikTok Ads, which are gaining strong momentum.

Each stage of the sales funnel was addressed with tailored creatives: static graphics, animations, and video content for upper-funnel awareness.

The Winning Move

The most effective solution? Dynamic Product Ads (DPA) powered by Puccini’s auto-updated product catalog.

DPA allowed us to engage two high-value groups: people already interested in Puccini’s products, and those who had recently visited the online store.

Results

Consistent campaign execution, smart use of marketing automation, and a diversified media mix significantly boosted sales and strengthened Puccini’s e-commerce revenue stream.

Wyzwanie

Platformy

Zakres

Grupa uderzeniowa

The campaigns we developed for Puccini had one clear purpose: to sell online.

The most effective solution? Dynamic Product Ads (DPA) powered by Puccini’s auto-updated product catalog.

Consistent campaign execution, smart use of marketing automation, and a diversified media mix significantly boosted sales and strengthened Puccini’s e-commerce revenue stream.

Do you want to work effectively in the digital area?