We combine creativity with data analysis to create strategies that delight with graphic forms and results.
Thanks to the fact that our team consists of specialists in various fields, such as social media, performance marketing, graphic design, content video and creative concepts, we are able to look at each client’s challenge from different perspectives and develop a strategy that includes the best and most important for a given business. Thanks to the synergy of activities, we know that the strategies we develop are complete and point towards achieving goals.
Tell us where you are
The strategy is not a permanent and unchanging document. Even if you already have such a document, but it was developed several years ago, many aspects or tactics may no longer be current due to the dynamic development that is currently taking place in the digital area. It is worth refreshing your strategies regularly to be able to use the latest solutions available on the market and update your goals.
Are you operating without a strategy? It’s like traveling without navigation
- + We deepen our knowledge about the brand
- + We analyze the market situation
- + We identify areas requiring strategy
- + We define the goals and target group
- + We define the main values of the brand
- + We develop tactics tailored to the goals and available resources
Have a strategy that needs a facelift?
- + Audit of the existing strategy
- + We adapt the strategy to current trends and new tools
- + We analyze the current market situation
- + We update goals
- + We introduce new tactics and current communication channels
Are you operating without a strategy? It’s like traveling without navigation
- + We deepen our knowledge about the brand
- + We analyze the market situation
- + We identify areas requiring strategy
- + We define the goals and target group
- + We define the main values of the brand
- + We develop tactics tailored to the goals and available resources
You’re not sure where you are?
What is the process of creating a strategy?
Analysis of the current situation of the brand, research of the market and industry trends.
Workshops during which we define goals, develop brand characteristics, define the target group and customer needs.
Developing a strategy including the selection of appropriate tools, marketing channels and resources.
Creating an action plan specifying tactics and actions that will make it possible to implement the strategy.
The workshops are also a very good starting point for developing creative and graphic concepts.
Knowledge about the brand’s identity and target group is invaluable in constructing moving and engaging concepts that, on the one hand, stand out from the competition and, on the other hand, are tailored to customer needs. Learn more about creative concepts and creating a Key Visual for your brand.
To achieve the best possible results of communication in social media and advertising campaigns, it is crucial to develop a strategy in advance,
That is why we always recommend to our clients that our cooperation begins with workshops and strategy development.
Products
Our agency offers a wide range of products that focus on various areas of digital marketing strategy. Here are some of our most important services:
Brand Strategy
For whom?
Marketing Manager / Brand Manager
What is it about?
Brand strategy is an action plan for building and managing a company’s brand. It includes defining the mission, brand values, identifying the target group, developing a brand positioning strategy on the market, creating a unique image and building customer loyalty. The brand strategy focuses on building a consistent message and experience related to the brand and increasing its market value.
What it contains?
Brand Strategy
Communication strategy
For whom?
Marketing Manager / Brand Manager / Product Manager
What is it about?
Communication strategy concerns the planning and coordination of a company’s communication activities in order to build and maintain a positive brand image and effective communication with customers, business partners and other stakeholders. It includes selecting appropriate communication channels, developing a message, managing content and communication tools, as well as defining goals and success indicators for communication activities.
What it contains?
Brand strategy / Digital communication / Design system
Digital marketing strategy
For whom??
Marketing Manager / CEO / Product Manager / Sales Manager
What is it about?
A digital marketing strategy is an action plan that includes the use of digital tools and channels to promote the brand, reach customers and achieve marketing goals. It covers areas such as internet marketing, social media, online advertising campaigns, e-mail marketing, content marketing, etc. The digital marketing strategy takes into account the specificity of marketing activities in the online environment and adapts tactics to the needs and expectations of customers in the digital era.
What it contains?
Brand strategy / Digital communication / Design system / Digital marketing activities
E-commerce development strategy
For whom??
e-commerece Manager + Marketing Manager in e-commerce
What is it about?
E-commerce strategy focuses on the effective use of online channels to increase sales and business development.
What it contains?
Brand strategy / Digital communication / Design system / Activities for e-commerce
Employer branding strategy
For whom??
HR Manager
What is it about?
An employer branding strategy is an action plan that aims to build a positive image of the employer among current and potential employees. This is a strategy focused on promoting the company as an attractive employer and building a favorable image of the employer’s brand on the labor market.
What it contains?
Brand strategy / Digital communication / Design system / Activities for Employer Branding
Why us and not someone else?
Good question, but the answer is simple! We approach creating digital marketing strategies with full commitment and use the latest knowledge and solutions in the areas of social media, digital marketing, technology and graphics. We believe that the marketing strategy should be tailored to the individual needs and goals of each client. We don’t want to be just an agency, we want to be your partner in achieving your goals.
The effects speak for themselves
Experts to suit your needs
Our team is composed of experienced specialists who have the knowledge and skills necessary to create a marketing strategy tailored to your needs. We combine various competencies to achieve optimal results.
For each project, we assemble a team of 4-5 people, consisting of people responsible for preparing an action plan and people who work on the implementation of marketing projects for our clients on a daily basis. We select the team based on competences in a given industry or similar markets with which our experts have the most experience.
FAQ
How much does the strategy cost?
The cost of preparing a strategy depends on the industry in which the client operates and is valued individually. However, the cost of an audit of activities needed for the work and the basic strategy starts from PLN 12,000 net.
How long does it take to prepare a strategy?
From the start of formal cooperation, the team needs 2 weeks for the audit and about 3 weeks to prepare the strategy.
Can I order just the audit?
Tak, możemy tylko zaudytować Twoje własne działania jak niezależny projekt.Yes, we can only audit your own activities as an independent project.
How long do you have to wait for the workshops?
Workshops are always preceded by market research and an audit of current activities, so we need 10 business days to prepare for the meeting.
Are the workshops conducted on-site?
The form is up to you. We prefer a stationary meeting, but we also have experience in online workshops and in a hybrid form, where part of the client’s team worked remotely.
Can I order just part of the strategy?
It depends which part it will be. Contact us and we will see if it is possible.
What do the workshops look like?
It is a meeting lasting several hours, during which we use a mix of interactive exercises that help understand individual areas of the marketing strategy and stimulate creative thinking when creating elements of the brand vision in digital channels. During the meeting, specialists present key conclusions from the audit and solutions that we have implemented in related projects.
If the meeting is stationary in Gdynia, we divide the working time into 2-3 work blocks and intersperse it with breaks for coffee and regeneration.
What comes after strategy?
The next step after preparing the strategy is to implement recommendations for social media communication and campaign activities. If you decide to entrust us with enforcement activities, we prepare a content calendar and media plan for the next month. If the situation requires it, we gather a team to prepare a creative concept or plan to prepare video materials.