- Boost brand awareness and recognition among target groups
- Drive engagement across Trefl’s social media channels
- Strengthen brand presence in the digital space
- Build perception of Trefl as more than “just puzzles”
The Game Begins!
Just like in any board game, the first step was to gather the right team.
We kicked things off with brainstorming sessions, creative workshops, and a review of Trefl’s existing social presence. Out of this, a fresh creative concept was born.
The Missing Piece
We built our campaign on the creative idea “It’s so me!” – a playful nod to the shared experiences of puzzle lovers and board gamers. Think about:
- + searching endlessly for that one missing puzzle piece
- + forgetting to flip the hourglass in the middle of a game
- + or recognizing “player archetypes” among your friends
By highlighting these relatable moments, Trefl becomes more than a brand. It becomes part of the community.
Moving Across the Board
Once the direction was clear, we designed a new key visual and a consistent design system to match the brand’s playful spirit.
The communication style? Informal, witty, and lighthearted, just like a chat with friends during game night.
User-Generated Content plays a big role, too. Fans regularly tag Trefl, share their puzzles and game moments, and join in conversations in the comments. To support this engagement, we even designed custom Instagram stickers and interactive quizzes for Stories.
Behind the Scenes
To truly understand the brand, we went straight to the source: Trefl’s factory in Gdynia. We watched the production line in action and learned how puzzles and games are made from first sketch to finished box.
Dzięki poznaniu pracowników i tego, na czym polega tworzenie gier od środka, jeszcze lepiej możemy tworzyć treści i zdradzać graczom ciekawostki! Znamy ich motywacje, wiemy, co sprawia im największą radość i jaką przyjemnością jest dla nich tworzenie kolejnych tytułów, które radują graczy.
Double Play
While we craft visuals and photos, reels are our MVP
Instagram Reels quickly became our primary communication tool, receiving excellent feedback from followers. Promoting new titles through dynamic video content not only entertains but also drives visibility.
Contest!
Contests have been another hit because if there’s one thing gamers love, it’s a good competition. By combining interactive CTAs with creative formats, we tapped into the natural enthusiasm of Trefl’s community.
Results
The numbers speak for themselves!
Facebook Reach:
7,284,800
[Apr ’22 – Jul ’22]
+143.4 %
Instagram Reach:
3,244,030
[Apr ’22 – Jul ’22
+202 %
