Our mission is clear: to build brand awareness, grow MOWI’s social media presence, and turn followers into an engaged community. In short, to reach more people, win more fans, and create meaningful connections that encourage consumers to identify with the brand.
To achieve this, we work closely with creative agency Ten Zacharski, who shape thematic areas and produce original content, while we translate it into powerful social storytelling.
Recipe for a Social Success
Just like every great dish starts with a recipe, our work with MOWI began with strategy.
Workshops were our first step, helping us define target groups, shape core communication pillars, and determine the right digital tools to meet business goals.
Once the recipe was ready, we put on our aprons and, together with Ten Zacharski, crafted a campaign menu that would delight MOWI’s audience.
Of course, all communication efforts on MOWI’s social channels were reinforced with precisely targeted Meta Ads campaigns.
The perfect blend of engaging content, polished design, and smart targeting delivered impressive outcomes in just a few months:
More than +16,178 new Facebook fans (April ’22 – November ’23)
+ 6,500%
Fan acquisition cost: only PLN 1.20 on average
Reach on Facebook:
7,073,650
+ 216 %
[April ’22 – November ’23]
Reach on Instagram:
2,978,299
+ 216 %
[April ’22 – November ’23]
Increase in post interactions:
+ 332 %
[April ’22 – November ’23]
One of our key responsibilities is micro-narrative management which is also responding calmly and transparently to community concerns around farmed salmon. We explain how MOWI salmon are raised, and highlight the brand’s dedication to welfare, sustainability, and quality.
But education alone isn’t enough. Our content mix also serves inspiration like original culinary recipes featuring MOWI salmon, tips on eating healthy, stories about Norway, the birthplace of MOWI and a strong focus on sustainability under the #BlueRevolution banner.
Creative Flavor
As MOWI’s strategic partner in social media presence, we also deliver image-building and sales campaigns.
As MOWI’s strategic partner for social media presence, we also manage both branding and sales campaigns. One of the highlights is the bold campaign “Don’t Go to Norway”, created in collaboration with the German agency MOTOR. Following their ATL concept, we leveraged the image of Kristofer Hivju, the star of Game of Thrones.
Our role is to make the most of Facebook and Instagram for the campaign, maximize reach, attract new fans and ensure the client’s assets are used to their full potential.
Campaigns
