GLS Poland is one of the country’s largest courier companies, serving both individual and business clients. In today’s competitive courier services market, standing out requires more than reliable delivery. It takes modern, engaging, and consistent communication across social media.
Our shared goal? To elevate GLS’s brand awareness, highlight its core values, and reach audiences through creative, trend-driven content that truly resonates.
The primary mission was to design communication that would build a strong, loyal community around the brand. Every piece of content reflected GLS’s claim “Parcels To People” which is a clear focus on human relationships and connections.
Facebook & Instagram
We design posts and stories that attract users’ attention and inspire interaction. Storytelling, inspiring formats, and personalized messaging allow us to build a community around the brand. Multiple content formats keep the audience engaged and connected.
Camera, action!
We embrace trending video forms such as Reels – dynamic, visually appealing clips that extend reach, drive engagement, and build positive brand associations.
But there’s more!
The moment GLS announced its collaboration with Orlen that enabled parcel pickup from Orlen parcel machines, the challenge was to communicate convenience, speed, and accessibility in a fresh, creative way.
Our performance campaign used geo-targeted messaging for the residents of Poland’s largest cities, so Warsaw, Kraków, Gdańsk, and Poznań. This made the service feel relevant to everyday life. We crafted eye-catching visuals, animations, and messaging that reflected the spirit of this collaboration.
The Results
Time to…
Our partnership with GLS Poland is a powerful example of how, in digital marketing, creativity and effectiveness meet. Through personalized communication, modern formats, and bold ideas, we’ve helped build meaningful connections between GLS Poland and its customers on social media.
